DESIGN RESEARCH:

THE IDEAL EXPERIENCE OF GETTING DRESSED

ROLE: DESIGN RESEARCHER

OVERVIEW

This collaborative project focused on collecting thick, contextual data through a variety of methods including observations, interviews, a cultural probe, and sensory cue kits. Our team affinitized data to breakdown the most high-frequency responses into a manageable and deliverable framework and research magazine.

 

CULTURAL PROBE

The biggest data collector we had, our cultural probe had surveys and an interactive poster board to encourage responses. It was created to look like a closet to help participants better visualize their routine for more accurate responses.

DATA ANALYSIS

The collected data was affinitized over 2 weeks before being formed into a framework and narrative for the final magazine. The magazine consists of all outcomes from our research and is laid out like a fashion magazine with photographs taken by me so that all content is solely owned by our team.

TOOLS & SKILLSETS

Qualitative Research

Contextual Research

Affinitization

Building Frameworks

© 2020 Olivia Gamadanis