Final Magazine
Cultural Probe
Cultural Probe
Final Framework
Page from final magazine
Page from final magazine
Affinitization
DESIGN RESEARCH:
THE IDEAL EXPERIENCE OF GETTING DRESSED
ROLE: DESIGN RESEARCHER
OVERVIEW
This collaborative project focused on collecting thick, contextual data through a variety of methods including observations, interviews, a cultural probe, and sensory cue kits. Our team affinitized data to breakdown the most high-frequency responses into a manageable and deliverable framework and research magazine.
CULTURAL PROBE
The biggest data collector we had, our cultural probe had surveys and an interactive poster board to encourage responses. It was created to look like a closet to help participants better visualize their routine for more accurate responses.
DATA ANALYSIS
The collected data was affinitized over 2 weeks before being formed into a framework and narrative for the final magazine. The magazine consists of all outcomes from our research and is laid out like a fashion magazine with photographs taken by me so that all content is solely owned by our team.
TOOLS & SKILLSETS
Qualitative Research
Contextual Research
Affinitization
Building Frameworks